BASF Canada signed an agreement with Quadra Chemicals Ltd., a leading chemical and ingredient distributor, to represent its portfolio of micronutrients products in Canada effective March 1, 2019.
“Quadra’s industry knowledge, customer-focus and capabilities make them the ideal partner to distribute our micronutrients products in Canada,” said Jerome de Lapeyre, Head of Distribution & Market Development, BASF Canada. “This strategic partnership will enable us to efficiently service the market and our customers in Canada.”
BASF’s AgChem Additives offers a broad portfolio of liquid and solid chelated micronutrients for customers in the agriculture industry.
“Quadra is proud to represent BASF, a global producer of high-quality micronutrients,” said Fraser McIntyre, Industry Manager, Soluble Fertilizer, Quadra. “As a complement to our existing high-quality product offerings, focused sales team, and technical support, we look forward to meeting the diverse micronutrient needs of Canada’s growers from coast to coast. “
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